© 2017 by Joletta Pang

  • LinkedIn - Black Circle

RATIONAL YET POETIC

The logo comprises of simple geometric elements (a circle and 4 rectangles). The blocks symbolize rigidity, while circle is a metaphor of smoothness and flexibility as it triggers an unexpected move to create a dynamic motion. 

 

It depicts the moment when design and literature (represented by the books) comes together, which is a reminder of my design values: be rational yet poetic.