BITTER BETTER is a concept to address the issue of herbal tea having excessive sugar content on
the market, which contradicts the intention of healthcare. Through rebranding, the project intends
to bring Chinese healthcare wisdom into our modern living and pass on local cultural heritage.
ELIXIR encourages brewing home-made Chinese herbal tea to enhance physical and psychological wellness by simplifying preparation and cooking process. Nature and human are interrelated, in which herb is a way to balance our diets and living habits.
PREMIUM EDITION Second-life Packaging
It doubles the function as a storage box for cups and accessories set after the user finished with the herbs. The Chinese character acts as a pun that carries Chinese healthcare philosophy, which can be interpreted as equilibrium and multiple (sum of things). It matches with the value of herbal tea and nature of this packaging: selected collection of various tea packs.
CLASSIC EDITION Chinese Five Elements
The Chinese character with colors on top imply the five seasons (spring, summer, mid-summer, autumn and winter) and their weather conditions, hinting on the type of herbs to be taken in order to balance with the external environment.
In Chinese culture, the five elements (gold, wood, water, fire and earth) are believed to be foundation of substances and each carries unique characteristics. In other words, they form a natural cycle that tied with our bodies and healthcare systems. Similarly, the products share a coherent story as illustrated by using five different natures of materials.
HOME SWEET HOME
ELIXIR is aesthetically pleasing while not using. It could easily fit into any interior space. Feel free to placed it in the kitchen or the living room and enjoy a cup of tea.
Press to dispense. Turn to adjust heating levels, ranging from low, moderate to high.
User can witness the boiling process over time with smoke and color diffusion effects.
Once it lights up, the herbal tea is ready. Position a cup in the centre of the ring to align with dispenser.
The two-in-one accessory set comes with a washing sieve and mug for preparation process.
Instead of providing individual portion, it is designed to be shared among family or friends that caters for 1-3 people of servings each round.
THE GOLDEN DROP
Rather than spilling, the tea would gather at one point when you press the button. Since Chinese herbal tea is regarded as cultural heritage, the dripping effect is to create a visual metaphor to highlight its precious value.
More than aesthetics, the Chinese pattern is for heat release, while the hole is reserved for power source.